Product Development

Our marketing department on the island of Lagos-Nigeria works with Internal or external product development teams to develop new products or improve existing ones. The department analyzes sales of existing products and identifies gaps in the product range where there may be opportunities for the company.

Our marketing team provides information on customer needs and preferences to development teams and helps them identify the features or improvements to incorporate in new products. Later in the product development process, the marketing department sets prices and prepares plans to launch the product.

Sales Support

The marketing department of PB Global Industries Limited support sales which improve sales performance and speed up business growth. Our marketing department can provide sales teams with high-quality leads by running advertisements that include a reply mechanism, such as email, a coupon or telephone number, or by encouraging visitors to the company website to register their details in return for a free newsletter or special report. Our marketing department also prepares presentations for the sales team and supplies them with stocks of promotional material such a handbills, banners, t-shirts, face caps, etc to give to customers and prospects.